Heatherette is definitely on the top of my favorite fashion brand list for many reasons and I have the crazy boys, Traver Rains and Richie Rich, to thank for that.

The clothing that appears in their lines are some of the most bold, forward, colorful creations <u>ever.</u> This comes as no surprise considering Richie’s recent past. As he was a club kid in the 80’s and 90’s, it’s easy to see where some of his inspiration comes from.

Not familiar with club kids? Then I advise this.

Watch Party Monster.
Then watch it again because it’s amazing.
Then come back and keep reading.

Even their photo shoots seem like one big party. If I ever got the chance to work with them, I’d probably cream myself.
Then clean myself up and get ready for a wicked time.

Seriously, with a spring collection like this how could you not be hooked?

Finding this label anywhere in Hawaii is nearly impossible, but I’m happy to own just one jacket by them.

Under a blacklight the best way I could describe it is radioactive visual candy.

Of course there are a few places online to shop such as Karmaloop and I’ve seen the occasional piece at Delia’s. Also, take a look at their profile on myspace for local boutiques or, if you’re interested in shoes, go to Heatherette’s home page to find these gorgeous creations.

It doesn’t stop there, though. March ‘08 brought another Heatherette and M.A.C. collaboration that was cleared off shelves in a matter of days. I believe some of the collection is still available through maccosmetics.com so take a peek before it disappears!

Alright, so if I haven’t made my point clear, definitely check these guys out, kids.
It’ll be worth it.
Promise.